Victoria’s Secret might not come to mind straight away when you think of inclusive brands.
But with competition from other diverse companies such as Rihanna’s Savage X Fenty lingerie line hotting up, the company has had no choice but to change it up.
Hoping to address years of backlash over the size of its models, Victoria’s Secret has finally started addressing peoples’ concerns.
Ali Tate Cutler is the first size 14 model to be involved in a VS lingerie campaign.
The move comes after the American retailer joined forces with London-based lingerie brand Bluebella which employs plus size women.
The partnership was announced last week but Ali recently announced that she has become the first person of her size to model for VS.
She took to Instagram to say she’s not the first plus-size model for the brand but is the first size 14 – the average for American women.
Ali was pictured at the launch of the partnership at Victoria’s Secret’s flagship store in New York City where she advertised a black laced number.
While Ali is a part of the Blubella for Victoria’s Secret partnership, she hasn’t been officially hired by the latter to model for them.
The collaboration is just for this lingerie campaign. But Ali is thankful for the opportunity.
She told E! News: ‘Size 14 is actually the average size of women in America and I do think that we need to see more of it in media and fashion because most women are that size. So, we need to be accurately represented in brands and media,’ she said.
‘For Victoria’s Secret I am so excited that they decided to put a size 14 women like me on the wall,’ she added. ‘I feel like they are headed in the right direction and they are listening to their audience who have requested to see more women of diverse shapes and sizes.
‘I think if they continue to head in that direction they will be on to a jackpot because that is reflective of what the average woman is in America.’
In the past models such as Barbara Palvin and Lorena Duran have been hailed VS’s first ‘plus-models’ though they are both relatively average.
They have referred to themselves as curvy instead.
Bluebella for Victoria’s Secret line includes lingerie, sleepwear, and hosiery featuring luxe details, including velvet, satin, and embroidered lace.
At the moment the line is available at select Victoria’s Secret stores in the US where it opened last week.
But worry not, it will be available at stores in the UK starting on 11 October.