After Crocs collaborating with Balenciaga and The Post Office x Forever 21, we didn’t really think things could get any crazier in terms of fashion link-ups.
Turns out we were wrong, though, as a sneaker company has now collaborated with… Jesus?
MSCHF have been divinely inspired to create these customised Nike sneakers featuring a bunch of heavenly (and probably blasphemous) features.
The Air Max 97s come in white, and carry 60ccs of holy water from the river Jordan in the sole.
In a nod to the red Papal shoes worn by ultimate hypebeast Benedict XVI, the insoles of the trainers also bear the same fiery colouring.
Then, just to make them extra holy, MSCHF have added a crucifix onto the front and a Matthew 14:25 inscription.
If that wasn’t enough to justify the whopping $3,000 (£2,451) price tag, they’re scented with Frankincense and made with Frankincense wool, to represent one of the gifts given to the baby Jesus at his birth.
The Brooklyn-based brand are calling it the ‘Jesus Shoe’, and i might just be a big hit with Kanye and attendees of his famous Sunday services.
As it goes, however, it’s sort of an exercise in trolling, as brand bosses have confirmed that it’s a send-up of the other wild collabs that have popped up recently.
Daniel Greenberg told the New York Post, ‘We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas. So we wanted to make a statement about how absurd collab culture has gotten.’
And who better than Jesus Christ himself, or as Daniel calls him, ‘one of the most influential figures in history’.
That whole joke thing didn’t work really, as the RRP was $1,425 (£1,164) in the first place, but because they sold out so quickly, the trainers are now over double the price.
It’s worth noting that there’s no official link here with Nike, and were bought and customised by MSCHF. They drop new styles biweekly, with 11am releases on the second and fourth Tuesday of each month.
Let’s see what’s next. Perhaps a Judas Escariot pair?