Instagram is reportedly testing a new update that would stop browsers being able to see how many likes a post has racked up.
The idea is to shift the emphasis onto what is being shared rather than just how popular it is. The person who shared the image will still be able to see the number of likes, but casual browsers will have no idea.
It seems like a good idea, especially as it would limit the pressure that some people feel to post images just to gain likes.
Social media fan Jane Manchun Wong spends her free time reverse engineering apps to find hidden features and stumbled across the update.
She said the change from Insta was because it wants ‘your followers to focus on what you share, not how many likes your posts get’.
Instagram is testing hiding like count from audiences,
as stated in the app: “We want your followers to focus on what you share, not how many likes your posts get” pic.twitter.com/MN7woHowVN
— Jane Manchun Wong (@wongmjane) April 18, 2019
It’s not clear whether or not this change will make it into the full consumer version of Instagram. And even if it does, it may not roll out to UK users right away.
And although Instagram hasn’t commented officially on the news, a spokesperson did tell TechCrunch that it’s actually not testing this at the moment.
‘We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about,’ a representative from Instagram told the site.
The burden of keeping up with Instagram is starting to affect its power users. Earlier this year influencer Zoe Sugg said she was ‘suffocated’ by the pressure.
Hopefully, this change will make it to the final product and put a stop to that.